Ad Study Frequently Asked Questions
Who is AdChoice?
Why are you conducting this study?
How does the study work?
What do I get for participating?
Is there a cost to participate?
What do I have to do to participate?
How will the results from this study be used?
Will this information be used to help my competitors?
Do I need to have a website?
How long does the study last?
What happens when the study is completed?
If I want to continue advertising after the study is completed, what is the cost?
How do I sign up?
Q. Who is AdChoice?
A. AdChoice Inc. is a privately held, BBB accredited company that assists small businesses in identifying the best form of online advertising for their type of business. Our approach is to use actual data from real businesses to eliminate the guesswork and trial and error normally associated with advertising. BACK TO TOP
Q. Why are you conducting this study?
A. As part of our business, we periodically conduct studies such as this to learn how various forms of online advertising perform for different types of businesses. We then use this information to help our clients choose the best options for their business. BACK TO TOP
Q. How does the study work?
A. As a participant in the study, you agree to allow us to measure the results of the advertising campaigns we conduct on your behalf. We capture that data, then use it to help other businesses identify the best form of advertising for their business. BACK TO TOP
Q. What do I get for participating?
A. Participants will receive up to $750 in matching advertising funds, free campaign management services during the study, and if desired, a customized web page for your business. In addition, we will provide you with the results for your campaigns, so that you will know how the campaigns performed for your business. BACK TO TOP
Q. Is there a cost to participate?
A. Participants are required to spend a minimum of $250 on any online advertising medium of your choice, such as Google, Yahoo!, or Bing. AdChoice will provide matching funds for additional online advertising, up to $750. All funds are used entirely for advertising on the selected advertising networks, and resulting traffic is directed exclusively to your business. No other costs or fees are involved. BACK TO TOP
Q. What do I have to do to participate?
A. Participation requirements are listed on the study overview page. BACK TO TOP
Q. How will the results from this study be used?
A. We use the results from studies like this to help other small businesses identify the best form of online advertising for their business. BACK TO TOP
Q. Will this information be used to help my competitors?
A. No. AdChoice does not accept multiple clients in the same type of business within the same service area. However, the information may be used to assist similar businesses outside your service area, for example in another city or state. BACK TO TOP
Q. Do I need to have a website?
A. No. If you have a website, we can utilize it for the study. If you don’t have a website, we will provide a customized webpage for you at no charge. BACK TO TOP
Q. How long does the study last?
A. The study period will be a maximum of 6 months. Most participants complete the study within 3 – 4 months. BACK TO TOP
Q. What happens when the study is completed?
A. After the study is concluded, we will provide you with all results for your business, so that you will know how well the online campaigns performed for your business. If you wish to continue an online advertising campaign as an AdChoice client, we will be happy to assist you, but there is no obligation. BACK TO TOP
Q. If I want to continue advertising after the study is completed, what is the cost?
A. AdChoice’s advertising service fees are among the lowest in the industry, starting at $99 per month for a fully managed online campaign (plus advertising network costs). Please contact your account representative for details. BACK TO TOP
Q. How do I sign up?
A. To apply to participate, complete the form on the study overview page. BACK TO TOP
